It takes courage to take that first step
We provide mentoring, coaching and advisory services to move you forward, in the pursuit of excellence, authenticity and success.

We strive to create a passionate community of professionals
Professionals, who come together to support organizations and individuals in stretching their limits in the pursuit of achieving more, both personally and professionally. A community who believe in a growth mindset, believe in the power of vision and goals, and believe that anything can be achieved when it is approached step by step.
NOLIMITS name was inspired by the belief that with the right support we can all extend our opportunities, improve our performance and increase our well being. The mountains in our logo symbolize goal achievement. Just like summitting a mountain, tackling every single one of your goals starts with a single step. A single belief. A single action. Get up. Get going. One step at a time and you can get there.
Excellence
Sustainable happiness, well-being and success have their roots in a commitment to integrity and excellence. When we commit to excellence and growth for ourselves, more is possible. It begins with a belief, the metaphorical seed, which when provided the right conditions, can develop to a new and improved reality. We help you to create those “right conditions” to achieve the excellence you deserve.
Courage
Growth means taking risks. The first time doing anything is awkward and often painful. It takes courage and the ability to see beyond your initial failures in order to try something new. Remember your first time riding a bike? Your first days in a new role or new company? Those were scary moments, requiring a deep breath and a belief in yourself. This is the kind of courage we believe in at NOLIMITS. The courage that can unlock your desired future.
Authenticity
Authenticity is about living and leading in your own genuine, truest form; communicating openly, and trusting in your own strengths, values and intuitions. It starts with self-awareness and believing that your preferences and abilities are your own foundation for achieving your goals. At NOLIMITS, we believe that working from your authentic self is what you need to grow, develop and succeed.
Teamwork
Teamwork is a core value that emphasizes collaboration, mutual respect, and shared growth. When individuals come together, they bring diverse skills, perspectives, and strengths, creating a synergy that can tackle even the most complex challenges. Working as a team allows limits to be stretched and goals to be achieved by integrating diverse perspectives, emotional and professional support, mutual respect, and the ability to learn from others and build on our own strengths and skills.
Hi, I’m Sonja. Mom. Athlete. Finance Geek. Leader.
Meet the Founder

I am Canadian born and raised of German parents, attending French school for most of my youth in a small town in southern Ontario. I initially ended up living in Germany by accident indeed, and now by design. Lake Constance makes for a beautiful home and fills my cup with gratitude for all the region has to offer.
MOM – I have two wonderful daughters, who I am hoping to show that it is not only possible to but also important that as adults we become and remain more than wives and mothers. That we feel confident to define ourselves through meaningful work and respectful and caring friendships and relationships.
ATHLETE – I’ve never been a pro at any specific sport, but I have always been absolutely pro sports. Movement, health and wellbeing are integral parts of my life. Being active and integrating many types of activity into my priority list has helped me keep it together and stay focused and strong through motherhood, C-suite work and various personal and professional challenges that came up along the way.
FINANCE GEEK – I love numbers. I always have and always will. From excelling at high school math class to now … where I just love the harmony of how financial statements form a beautiful closed-loop logic. Numbers are powerful, and an fundamental part of the life force behind business and our world economies. Yes, I am a finance geek through and through. That’s why I love to share my passion for making finance accessible and understandable.
LEADER – From volleyball team captain in my school days to president of my community tennis association in my late twenties, to leadership roles in various organizations, I have come to embrace that identifying as a leader is OK (even as a humble Canadian) and fundamentally part of who I am.
Board member @
– Endogena Therapeutics (USA) – 2024 – current
– Applicita Holdings Ltd. (UK) – 2022 – current
– Premier Banking Corporation (Zimbabwe) – 2009-2010
Chief Financial Officer @
– Rock Tech Lithium (Canada), 2 years
– Tristone Flowtech Group (Germany), 6 years
– ADC African Development Corporation (Germany), 4 years
– M-KOPA Group (Kenya), 1 year (ad interim)
Strategy, Special Projects & New Business Areas @
– Robert BOSCH (Germany), 3 years
– Maple Leaf Foods (Canada), 3 years
– Investment Banking & Corporate Development (Canada), 2 years
2024 ICF Accredited Coaching Qualification
ACC certification pending
2005 Master of Business Administration (MBA)
University of St. Gallen, Switzerland
1999 Bachelor of Commerce, International Business
University of British Columbia, Canada

That’s me in five words. These are all core parts of my identity, and part of the energy and focus I bring to NOLIMITS. Being many things or wearing many hats defines most of us, and there is so much greatness lying within our diverse identities to be discovered and developed.
I’ve spent more hours than I care to count changing diapers, breast feeding and preparing meals no one really felt like eating. I’ve also spent a lot of time in corporate offices and board rooms. I’ve managed conflict at home and at work.
I’ve negotiated with M&A partners and investors on acquisition conditions and annual expense budgets. Even trickier, I have successfully negotiated handling homework and chores with two determined young ladies.
I believe in curiosity, in growth through knowledge and risk-taking, and in stretching ourselves to continue to become more than we are. And that’s why I’m here, to keep stretching myself. As a trained coach, ex-corporate professional and hobby athlete, I want to help you stretch yourself too. I believe in you.

When we commit to remaining a work-in-progress, we commit to life long growth and increased overall well-being.
More is more
That’s why we recognize that the best service and support is offered together with competent, capable and like-minded partners. Partners we love to work with, that share our values and support our vision.


